Are You Ready to Say Goodbye to Emotional Eating and Binge Eating… Forever?

How to Stop Dieting & Start Living

Sally Plevin
Co-founder of
Mindfulnss Trainer
Pilates Instructor
Creator of the
Love Food, Love You Mindful Eating Program

Hey there, Sister!

Is emotional eating and unconscious binge eating ruining your life?

Have you had enough of feeling that you are on a constant diet? You know, where you have to restrict yourself and live in food misery, obsessing about what to eat, when to eat, what not to eat?

And when the diet doesn’t work out as you hoped it would does it leave you feeling like a failure - embarrassed and ashamed?  Feeling inadequate around other people?

Hating yourself and getting annoyed at your lack of will power?

Telling yourself it will be OK because you’ll just… ‘start again tomorrow’?

If so, you're not alone.

I've spent most of my adult life yo-yoing from one restrictive diet to another, battling daily with my emotions, my weight and my health so I know exactly how you feel.

I got fed up with feeling tired and sluggish and lacking in energy to spend time with my family & friends. I became less and less interested in having social life & and in dressing up to go out.

And I was totally FED UP of feeling GUILTY for eating rubbish
when I wasn't even hungry!

The truth is, a LOT of women feel this way. 

Millions of women like you and I are struggling every day with this very same problem.

​We feel frustrated that we can't eat what we want.

We feel guilty that we're setting a bad example to our children and regretful for all the activities we miss out with them.

​We feel ashamed and embarassed at social meetings.

​We feel angry at those who don't suffer as we do.

​We feel tired and bloated and get worried about our health.

​We feel depressed that we don't look like we used to.

​And the reason for all this pain and frustration?

Simply this...  DIETS DON’T WORK.

Dieting is depressing & frustrating

You’ve no-doubt experienced the thrill of losing some weight during the early stages of a new diet or routine only to eventually reach a plateau where it no longer works. And worse… further down the track you end putting on all the weight you lost!

It’s depressing and frustrating.

And it is why diet programmes, pills, potions, powders and shakes are so popular – they prey on people like you and I who are desperate to lose weight and are willing to keep on spending money to get there.

The bottom line is that unless the dieter makes some significant fundamental changes in their thinking and their behaviour, the diet is almost always doomed to fail.

The fact is that more than 90% of diets fail in the long run; and most people who start them find themselves in a state of frustration, confusion and disappointment - often ending up weighing more than they did when they started.

Who am I and why am I telling you this? 

My name is Sally Plevin and I’ve spent the bulk of my adult life studying all aspects of food, health and diet issues. Six years ago I  left a very successful career as a police sergeant to follow my life-long dream to work professionally in the health and fitness industry.

I set up a ‘mindfulness & wellness hub’ with my husband called The Life Raft and re-trained as a Mindfulness Teacher and Pilates Instructor.

As part of my Pilates qualification, I did some work as a Personal Trainer and worked in gyms and health centres.

This very nearly spelled the end of my health career due to my disappointment at the attitude of my fellow trainers and their beliefs about health, weight loss and body image.

I was shocked and disgusted. I believe the weight loss industry needs to radically change

The weekly weighs-in’s, restrictive diets and extreme workout programmes that used by trainers and gyms did not sit easily with me. I felt that many of the clients subjected to this regime would soon put the weight back on as soon as they left the watchful eye of their trainer.

When I asked about this I was shocked (and disgusted) by the answer given to me by the trainer…

“That’s the best bit”, he said, “you always have repeat business because people seldom stick to their plan!”

Fortunately, rather than abandon my training course right there and then, I was able to turn my initial shock around and see that the industry needs to change radically. And I made up my mind that I was going to do my bit to ensure that it did.

Since then I have been on a transformational journey to resolve my own eating problems which have included near-constant food cravings and yo-yo dieting. I tried all the same things you’ve probably gone through but it was only when I was finally diagnosed with ‘Ulcerative Colitis’ 2 years ago that I really start to delve deep and make some profound discoveries.

Beyond restrictive eating regimes

My path to health and total food freedom led me to look far beyond the long-established ‘outside-in’ approach of restrictive eating regimes and fastidious, restrictive dietary plans.

Instead I worked on my inside. I used my mindfulness training to look at and face up to the hidden, buried aspects of myself that were driving my obsessive eating habits and unhealthy behaviours.

It has truly been an amazing, life-changing journey and I would not swap the sheer bliss, lightness and freedom I now feel for anything. I am truly grateful for the various health crises I’ve encountered as they marked the start of my complete healing.

My relationship with food has completely changed and my relationship with myself has become one of excitement, appreciation and joy. I believe this is the key to finally and permanently being free from the need to diet and the compulsion to eat when you’re not really hungry.

When you 'LOVE YOU', you can finally 'LOVE FOOD'... without guilt, fear or restriction and I want to show you how you can experience this for yourself.

Two reasons why diets don’t work

Once I qualified as a personal trainer and started working with clients it became apparent to me why some of them would initially lose some weight, only to put it all back on a short time later.

REASON #1. Firstly, almost all diets impose some sort of restriction on eating - ‘cut out dairy’, or ‘cut out carbs’ or ‘don’t eat before 5pm’ or ‘don’t eat after 5pm’ or ‘don’t eat on Tuesdays or Thursdays’ etc.

The deprivation of restrictive diets often leads to a diet-overeat or diet-binge cycle. Since your body doesn't want you to starve, it responds to overly-restrictive diets by slowing your metabolism which of course makes it even harder to lose weight.

Also, the more we have such restrictions imposed on us or impose them on ourselves, the more removed we become from recognizing our true appetite for food- the little voice that tells us when we need to eat. (I’ll tell you more about this later because ‘Real Hunger’ is one of the keys to your success).

REASON #2. Secondly – and this is HUGELY important - diets don’t address the actual reason why we over-eat in the first place. They don’t address the beliefs and emotions which caused the over-eating and weight gain. Essentially, you’re still the exact same person yet you’re forcing yourself to behave in a totally different way and adopt completely new eating habits. That’s very difficult to sustain.

So, while you might initially lose some weight, you just end up putting it straight back on when you return to your ‘usual’ behaviours.

It’s like resolving on January 1st to attend a gym every day. You might keep it up for a few days or weeks but unless your beliefs change so that you ‘become’ someone who trains regularly, you’ll find it very difficult to continue. That’s why most gym memberships taken out in January end up being cancelled shortly afterwards.

The Hidden Cause of Over-eating

One of the main reasons why you overeat is NOT what you probably think it is.

Overeating, bingeing and responding to cravings has little, if anything, to do with actually being hungry. It has far more to do with your emotions – particularly how happy you are deep inside.

We tend to try and avoid deep feelings of BOREDOM, LONELINESS, ANXIETY and UNHAPPINESS but they affect us all at some stage in our lives. One of the ways we try to escape them is by eating.  

In other words, one of the main causes of overeating is your emotional state. Cramming food in your mouth, binge eating or eating without thinking about it (unconscious eating) is often simply an attempt to satisfy emotional cravings or block out emotional discomfort.

Does that make sense?

Do you see that if you want to lose weight and live a healthy, happy life, dieting alone is NEVER going to work? You must address the underlying emotional problems and associated unhealthy beliefs first.

And do you understand now that if you want to break free from yo-yo dieting and become your natural, healthy weight you need to separate your emotional hunger from your physical hunger and deal with them differently? Do you see that you need to be acting on ‘real hunger' as opposed to cravings?

Fortunately, this isn’t as hard as it sounds.

Finally, a PERMANENT solution – food freedom forever!

If you want to finally start living the life you’ve been promising yourself all these years, I want you to know that it really is possible. And it can happen much faster than you realise.

It all starts by making the decision to look deeper than the next diet plan or eating regime. Permanent food freedom is most definitely an ‘inside job’.  

Once you learn to listen to the real needs of body - your ‘True Self’- I promise your eating problems will magically take care of themselves. Once you learn to  recognise the difference between ‘Real Hunger’’ and a craving there’ll be no more fighting and battling with your will power and no need for constant restriction.  And once you learn to love and appreciate yourself as you are right now you will simply have no need or desire to diet ever again.

Overcoming binge eating and over-eating becomes effortless when you operate from a state of being in which you trust, appreciate and love yourself from the inside out.  In this state healthy weight loss will become a natural and welcome outcome rather than an elusive goal to attain.

You deserve a life of joy, freedom and happiness.

You’ve probably tried all kinds of ways to deal with excess weight and overcome eating problems - from diets, pills, powders and shakes and perhaps even more drastic measures such as surgery or gastric bands. And many people struggle with this issue for most of their lives – with their happiness being totally dependent on their weight.

How are you supposed to feel REAL joy if most of your life is spent obsessing about food, worrying about your weight and feeling guilty about what you’ve just eaten?

And how long do you want to go on like this? How much longer do you want to make promises to yourself and your family? How many more diets do you want to try before you say ‘enough is enough’?

It doesn’t have to be this way – you deserve to be happy RIGHT NOW – despite your eating habits.

The benefits of this approach

Enables you to quickly recognise and change limiting beliefs, fears and emotional discomfort so that you can make conscious healthy choices without falling victim to emotional urges. meaning you no longer need to use food for support or to block out uncomfortable emotions

- Lets you recognise and operate from ‘Real Hunger’ as opposed to ‘Cravings’ so you can listen to your True Self and finally experience freedom from your struggle with binge eating & over-eating

- Changes your perception of yourself. The result of this is a HUGE boost to your confidence. You’ll literally feel happy, confident and beautiful from the inside out and be able to enjoy living a life of ease and comfort instead of weight worries, guilt, food obsessions & insecurity

I believe this approach is the single most important thing you can do for yourself and your life and once you learn how to do it and start to experience the freedom it brings I promise you’ll never look back.

"Just wanted to say how fantastic this is!!! So powerful and thought provoking already … and couldn’t have come at a better time in my life! I feel very lucky to have got a place. Thanks!.. Jo x

How do you do it?

So, the big question is how do you do that? How do you learn to recognise your hidden emotions and experience happiness right now? And how do you listen to your True Self and recognise the difference between ‘real hunger’ and 'cravings'?

Well, believe it or not it’s actually a very simple process and I’d like to give you some specific strategies to help you achieve the same state of freedom enjoyed by me and my clients… immediately. The changes come FAST once you learn to work on the inside first.

To get started… download my mini-guide ‘Stop Dieting and Start Living’. It explains my process and the journey I went on to create it. Signing up for this also means I can tell you about some exciting free live tutorials you can attend...


How to Stop Dieting

& Start Living

Love Sally xx


Hendrickson, K.L., Rasmussen, E.B., 2017. Mindful eating reduces impulsive food choice in adolescents and adults. Heal. Psychol. 36, 226–235. doi:10.1037/hea0000440

Katterman, S.N., Kleinman, B.M., Hood, M.M., Nackers, L.M., Corsica, J.A., 2014. Mindfulness meditation as an intervention for binge eating, emotional eating, and weight loss: A systematic review. Eat. Behav. 15, 197–204. doi:10.1016/j.eatbeh.2014.01.005

Mason, A.E., Epel, E.S., Kristeller, J., Moran, P.J., Dallman, M., Lustig, R.H., Acree, M., Bacchetti, P., Laraia, B.A., Hecht, F.M., Daubenmier, J., 2016. Effects of a mindfulness-based intervention on mindful eating, sweets consumption, and fasting glucose levels in obese adults: data from the SHINE randomized controlled trial. J. Behav. Med. 39, 201–213. doi:10.1007/s10865-015-9692-8

Sally Plevin
Co-founder of
Mindfulnss Trainer
Pilates Instructor
Creator of the
Love Food, Love You Mindful Eating Program

"Since doing the course I no longer binge eat"

"Before doing the Love food, Love you course I binge ate in an attempt to control my anxiety about areas of my life that I felt were out of control. Since doing the course I no longer binge eat, I am aware of only eating when I am hungry and I stop when I am satisfied. I don’t feel as though I’m depriving myself and I have removed the guilt from eating and the food choices I make.

This course effectively changes your way of eating in a way that is sustainable and without being too scary and overwhelming. I strongly recommend it"

Fiona Dalgliesh (Chartered Surveyor)


“Increases in mindful eating were associated with decreased eating of sweets”

Journal of behaviour medicine, 2016

Love food, love you

"This course will change your life.."

"I had tried lots of traditional diets but nothing ever stuck and I’d end up 'falling off the wagon' and feeling defeated. Doing Sally’s course has completely changed my outlook on what and how I eat. I never felt judged because I really trusted her and it was helpful that she shared her own struggles and could relate them to what I was learning. I don't feel I'm missing out because I can eat whatever I want to if I'm actually feeling hungry but sometimes I don't want food and I'm now able to identify if that sensation is tiredness, thirst or frustration instead. Where I used to deal with these feelings by snacking mindlessly I can decide to rest, drink or deal with it another way. I'm much more aware of what's going on inside my body and proud of myself when I decide mindfully how I want to nourish my body. This course will change your life."

Katherine Rutherford (Founder, Happy Mums Foundation)

"Just wanted to say how fantastic this course is..."

"Just wanted to say how fantastic this course is and it’s only been week 1 today!!! So powerful and thought provoking already .. and couldn’t have come at a better time in my life! I feel very lucky to have got a place. Thanks!"


“Results suggest that mindfulness effectively decreases binge eating and emotional eating” 

Journal of eating behaviours, 2014

Love food, love you

"Sally welcomed me with the most honest and beautiful smile I had seen in a long time"

"From the moment I walked in to the venue I felt a way that I haven't felt for a long time 'that I mattered', not just that I mattered as a client but that I mattered as a person. I had been sitting in my car for 30 mins so as not to be late and was feeling quite apprehensive when I went in. But Sally welcomed me with the most honest and beautiful smile I had seen in a long time and I felt instantly at ease. It is a rare gift to be able to nurture someone with a smile and I hope Sally appreciates she has that gift. Naturally shy and stressed by social situations I felt accepted and comfortable to ask questions and express my thoughts freely."

Joanne Wilkinson, G.P.

“Mindful eating reduces impulsive food choice in adolescents and adults”

Health psychology journal, 2017)

"If you'd like to make a permanent change to your association with food, Sally can help"

“I used to think about food constantly and hate myself for over eating. Since doing this program my whole outlook has changed and I no longer think about dieting. It really is a magical process. If you’d like to make a permanent change to your association with food, Sally can help.”